Privacy Policy

Introduction

This website is operated by Cavvalure. Throughout the site, the terms “we”, “us” and “our” refer to Cavvalure. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services. We are committed to protecting your privacy and ensuring your registered company information is clearly displayed for legal and transparency purposes.

 

Who We Are

We are Cavvalure. Cavvalure is a trading name of Mayfair Cap Ltd, a company registered in England and Wales (company number 06711804). Our registered address is 4 Cable Court, Pittman Way, Fulwood, Preston, Lancashire, PR2 9YW, United Kingdom.

 

Contact Us

If you have any questions about this Privacy Policy or your information, please contact us:

●      By post: Cavvalure, 4 Cable Court, Pittman Way, Fulwood, Preston, Lancashire, PR2 9YW, United Kingdom.

●      By email: info@cavvalure.co.uk.

●      By phone: +44 333 090 7862

What Information We Collect

We collect information you provide directly and indirectly:

●      Information you give us: This includes details when you register, order online, sign up for newsletters, enter contests, participate in social media features, or report a problem with our website.

●      Information we collect automatically: This includes technical data about your device and browsing activity, such as IP address, browser type, and pages viewed.

Information from Other Sources

We may also collect information from commercially available sources and analytics tools like Facebook Pixel and Google Adwords Conversion Tracking to track conversions from our ads.

If you buy from us through a marketplace (such as Debenhams or Nordstrom), we receive your name, delivery address and order details from that marketplace so we can fulfil your order and handle any returns.

How We Use Your Information

We use your information to:

●      Process orders and fulfill requests.

●      Provide customer service and support.

●      Improve and personalize your experience on our website.

●      Send you marketing communications (with your consent).

●      Analyse website traffic and usage patterns.

●      Meet legal and regulatory requirements, including the Japanese Specified Commercial Transactions Act (SCTA).

●      We analyse return patterns and portal usage to identify irregular behaviuor or commercial misuse. We reserve the right to flag accounts exhibiting suspicious transactional activity. We may also photograph and record returned items and identify accounts that appear to be linked, to prevent fraud and misuse of our returns service.

Sharing Your Information with Third Parties

We may share your information with:

●      Shopify (our website hosting platform).

●      Mailchimp/Klaviyo (email marketing).

●      Delivery partners (DHL, DPD, Royal Mail, FedEx, USPS).

●      AfterShip (our returns portal provider, used to process and manage your return requests).

●      Banks, card providers and law enforcement, where needed to respond to payment disputes or chargebacks, or to prevent or report fraud.

●      Payment processors (including KOMOJU for Japanese and international transactions) to fulfill purchase transactions.

●      Third-party service providers like Facebook Pixel and Google Adwords for advertising purposes.

Security of Your Information

We take steps to protect your information by using secure servers and technology. However, no internet transmission is completely secure.

Your Rights

You have rights regarding your personal information, including access, correction, erasure, and restriction of processing. You may also object to marketing communications or request data portability. Where we rely on your consent, you can withdraw it at any time. To exercise any of these rights, please email info@cavvalure.co.uk. We will respond within one month.

Our Legal Bases for Using Your Information

Under UK and EU data protection law (the UK GDPR and the EU GDPR), we rely on the following legal bases: contract (to process your orders, deliveries and returns); legal obligation (for example, tax, accounting and consumer law records); legitimate interests (for example, preventing fraud and misuse of our returns service, improving our website and providing customer service), balanced against your rights; and consent (for marketing emails and non-essential cookies).

Automated Checks

We may use automated tools to flag unusual return patterns. Any decision to refuse future orders is made by a member of our team, not solely by automated means.

International Transfers

Some of our service providers (such as Shopify, Klaviyo, Mailchimp, AfterShip, Meta and Google) and payment partners (such as KOMOJU) may process your information outside the UK and the European Economic Area, including in the United States and Japan. Where this happens, we make sure appropriate safeguards are in place, such as adequacy decisions, the UK International Data Transfer Agreement or Addendum, or the EU Standard Contractual Clauses.

How Long We Keep Your Information

We keep order and transaction records for six years after the end of the financial year they relate to, to meet UK tax and accounting requirements. We keep marketing data until you unsubscribe or withdraw your consent. We keep other information only for as long as we need it for the purposes described in this Privacy Policy.

Complaints

If you have a concern about how we use your information, please contact us first. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk). If you live in the EEA, you can also complain to the data protection authority in your country.

Customers in Japan

If you are in Japan, we handle your personal information in line with the Act on the Protection of Personal Information (APPI). Your information may be transferred to and stored in the United Kingdom and other countries, such as the United States, which have their own data protection laws. You may ask us to disclose, correct, stop using or delete your personal information by emailing info@cavvalure.co.uk.

Customers in the United States

We do not sell your personal information for money. We share limited information with our advertising partners (Meta and Google) to measure and improve our ads. Depending on where you live, this may be treated as sharing for targeted advertising under some US state privacy laws. You can opt out by declining advertising cookies or by emailing info@cavvalure.co.uk.

Children

Our website is not directed at children, and we do not knowingly collect personal information from anyone under 16.

Cookies

We use essential cookies to make our website work. With your consent, we also use analytics and advertising cookies, including Facebook Pixel and Google Ads conversion tracking. For visitors in the UK and EEA, we only set these non-essential cookies after you accept them in our cookie banner, and you can change your choice at any time. Our website does not currently respond to “Do Not Track” browser signals.

 

Changes to Our Privacy Policy

We may update this Privacy Policy to reflect changes in our business or legal requirements. Check back frequently for changes.

Last updated: 2 November 2026